Smarter Shift by The Conference Publishers

 

  • TwitterTwitter
  • RSSRSS
  • Home
  • About
    • The Content Life Cycle
    • Why Use Social Media For Content Marketing?
    • Who’s Behind Smarter Shift?
    • Staff Team
      • Mitchell Beer
      • Jenise Fryatt
      • Karen Irving
      • Sylvie Lavoie
  • Campaign Design
    • Social Media Strategy
    • The Editorial Plan
  • Original Content
  • Building Community
  • Social Media Coaching
  • Getting Started
  • Contact
  • Blog
  • Reports and Case Studies
  • Media
  • Testimonials
  • The Conference Publishers
    • About
      • History
      • Adapting the Journalism Tradition
    • Portfolio
      • News
      • Summaries
      • Thematic Reports and White Papers
      • Audio & Video
      • Online Content
    • Conference Content
    • Hire the Pros or Do it Yourself?
  • Sustainability

Recent from the Blog

bust with 3D glasses

Around the Roundtable • Featured Blog

0

How Will Marketing Change in the Future?

  • May 21, 2013
Read More

Time for a Smarter Shift

Smarter strategies to get the right messages out to the audiences you need to reach.

Great content that builds strong online communities that share your goals and will help you achieve them.

That’s what a Smarter Shift is about.

Social media opens up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you limit yourself to old techniques to deliver the message?

If you’ve been pushed or pulled into opening a LinkedIn or Twitter account, without knowing why you’re using social media or how it fits your overall communication plan…

If you’ve scrambled to get people to “Like” you on Facebook, without a clear picture of what to do next…

If you’ve tried to draw your members, customers, or stakeholders to your social media page, only to find that the traffic is light and comments are thin…

If you keep hearing from technology vendors trying to sell you the latest, greatest social platform, without explaining how it will connect to the rest of your member or customer outreach program…

If you haven’t had time to figure out how to take the fantastic printed content your organization has collected over the last five years and repurpose it online…

If you don’t have time to write a weekly blog post, much less eight to 10 daily Twitter tweets, and you aren’t always sure you have anything new to say…

It may be time for your own Smarter Shift.

Read more…

  • The Blog

  • What Our Clients Say

  • #ContentChat Twitter

    Discuss the hottest content marketing and event industry issues on the #ContentChat Twitter chat, every Monday at noon Pacific/15:00 Eastern/21:00 CET. Click here to find out what our next topic will be.
  • Twitter Chatter

    Twitter Logo
    Refresh

  • Recent Comments

    • Mitchell Beer on Abercrombie & Fitch: A Content Marketing Fail
    • Mitchell Beer on Breathe New Life Into Old Content with Newsjacking
    • David Meerman Scott on Breathe New Life Into Old Content with Newsjacking
    • Meagan Rockett on Why Smart Companies are Snapping Up Journalists for Content Marketing
    • Journalist or Marketer? History Sets Your Content Marketing Style | Smarter Shift by The Conference Publishers on Staff Team
  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?
  • Search

  • Site Map
  • Privacy Policy
  • TwitterTwitter
  • RSSRSS

© Copyright 2013 SmarterShift.com