Time for a Smarter Shift
Smarter strategies to get the right messages out to the audiences you need to reach.
Great content that builds strong online communities that share your goals and will help you achieve them.
That’s what a Smarter Shift is about.
Social media opens up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you limit yourself to old techniques to deliver the message?
If you’ve been pushed or pulled into opening a LinkedIn or Twitter account, without knowing why you’re using social media or how it fits your overall communication plan…
If you’ve scrambled to get people to “Like” you on Facebook, without a clear picture of what to do next…
If you’ve tried to draw your members, customers, or stakeholders to your social media page, only to find that the traffic is light and comments are thin…
If you keep hearing from technology vendors trying to sell you the latest, greatest social platform, without explaining how it will connect to the rest of your member or customer outreach program…
If you haven’t had time to figure out how to take the fantastic printed content your organization has collected over the last five years and repurpose it online…
If you don’t have time to write a weekly blog post, much less eight to 10 daily Twitter tweets, and you aren’t always sure you have anything new to say…
It may be time for your own Smarter Shift.
