There’s an interesting discussion brewing over at Sound Connections, the online home of The Conference Publishers’ intrepid podcast consultant Mark Blevis. Wherever you come down in the debate between evidence-based[…]
Last February our professional association, Meeting Professionals International (MPI), attached the title MeetDifferent to its annual North American Professional Education Conference. The intent was to bring together ideas and strategies[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?