Monthly Archive: August 2008

The Conference Publishers

0

When Blogs Have No Purpose?

  • August 1, 2008

The client is always right.

So when a meeting organizer told me firmly that she saw no purpose in a post-conference blog, I stopped to listen.

Our team has spent a good part of the past year showing how social media can extend the life and breadth of a conference, while the cornerstone content of a conference adds new life and meaning to blogs, wikis, and online discussion boards.

Read more

Find us on Google+

  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?