Monthly Archive: November 2008

The Conference Publishers

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A Virtual (R)Evolution-Part 2

  • November 24, 2008

Part 2: Greater Than the Sum of the Parts

There’s a tremendous opportunity brewing for meeting professionals and the organizations they serve. Some parts of it trace back to recent U.S. election campaigns that have become a proving ground for an unprecedented mix of live and online learning, persuasion, and mobilization.

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    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?