Smiles, laughs, blissful productivity: we know these are indicators that attendees are having a memorable experience. Such good feelings also increase learning. But how can event pros create situations where good feelings are more likely to be a result?
Social Media & Content Marketing
“It’s ALL about the content,” is true now more than ever thanks to algorithm changes Google will be making in the near future.
The changes will penalize websites that are “over” optimized for search engines, said Google’s Matt Cutts recently at SXSW. This means that sites using lots of key words, links or other SEO (Search Engine Optimization) tricks will be penalized in Google’s rankings.
I recently had a great e-mail conversation with Sarah Vining, the amazing and tireless social media manager at the National Conference Center in Leesburg, VA. Sarah published the interview summary today. I particularly liked the way she connected an effective content capture strategy with the focus on learning design and lasting outcomes that organizations can expect at a facility like the NCC.
Due to unforeseen circumstances, the March 19 #eventtable chat with guest Doreen Ashton Wagner has been postponed until March 26 at 3 pm et. Please join us next week to discuss:
Is This the End of the Room Block?
Find out from Doreen Ashton Wagner on #eventtable, March 19 at 3 PM (Eastern)
Room blocks for major meetings and events may soon be on the endangered list, says Doreen Ashton Wagner, managing director of Alexandria, Ontario-based Greenfield Services.
Society, education and even the way our brains work have all been strongly impacted by the advent of computers and social media. So much has changed so quickly that we have barely had time to ponder it all.
What’s the big deal about gamification for events? Find out at the next #eventtable Twitter chat Monday, March 5 at 3 pm est when our guest will be Elizabeth Henderson of MeetingChange.
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your GoalJournalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing
Groundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of Clarity
The Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete