Lynn helped us tackle the subject of how social media is changing humanity and how this is affecting events.
The discussion was a lively one which ran the gamut from the latest research on how social media use affects the brain; to how events can take advantage of the good feelings attendees get when they meet face to face; to the trend toward Social, Mobile, Local applications for events.
Some takeaways from the chat include:
* Create remarkable content: great events, great pictures, videos, etc. Get involved.
* Think about using established sm platforms to connect w/ attendees.
* Extend the experience with #SoMe. Goes for onsite/offsite, attendees/exhibitors, before/during/after event & meet IRL.
For the entire summary, go to How Social Media is Changing Humanity & How This Affects Events.