How can associations make the best use of the new marketing and communication tools provided by social media? KiKi L’Italien, President of Amplified Growth, Inc. will help us to answer that question on the next #eventtable chat scheduled for Monday, May 21 at 3 pm est.
A social enterprise strategist who specializes in associations, KiKi helps organizations to develop client relationships and social media strategies. She’s also well known on Twitter as the moderator of the Twitter chat for associations #assnchat.
I recently asked KiKi a few questions about how associations are using social media.
Are associations, in general, making good use of social media?
Associations, in general, are making great strides in social media but from what I hear when I go out and speak to organizations and certainly when I’m hired to work with associations, they still have far to go. Most have accepted they need to become more adept at using social media. Now they are looking for help developing a policy, a strategy, and training their staff. They know they need to do something – they just need help in understanding what that is in a way that fits into their strategic direction for their organization.
What are a couple ways associations can use social media to accomplish their goals?
The best advice I can give is to go to the most complex technical computers we have – our brains – and sit down with a piece of paper and write out the POST Methodology (created by Forrester): P = People (who is your audience?) – O = Objectives (what goals are you trying to achieve?) – Strategy (how might you go about achieving those goals?) – and T = Tools (what technology should you use to achieve your goals).
I really do believe in the importance of looking at your business plan and figuring out how much social you should bring to it to achieve your goals and the best way to do that. And, of course, it doesn’t hurt to hire a knowledgeable social communications consultant. 😉
Join KiKi and the rest of the #eventtable gang on Twitter this Monday at 3 pm est. For easier participation, go to Tweet Chat and type in the #eventtable hashtag.
(Photo by ChrisL_AK)
