Monthly Archive: June 2012

The Conference Publishers

0

Getting the Most Out of Event Apps

  • June 23, 2012

How can meeting planners make the best use of all that event apps have to offer? Mobile Technology Evangelist Trevor Roald of QuickMobile will be on hand to help facilitate a discussion on the subject this Monday at 3 pm est on the #eventtable Twitter chat.  Trevor will help us explore how to use event apps to market your event, what a success matrix could include and what can be gleaned from analytics.

Read more

The Conference Publishers

0

Lessons for Event Pros From The Karate Kid

  • June 22, 2012
karate kid poseQuick thinking, flexibility, agility, focused listening and the ability to interpret and bring client ideas to life: these are just some of the many skills required of an event planner.
Staying on top of your game, is challenging. But, like the martial art of karate, it can be an extremely rewarding pursuit that will help you grow as a human being.
Event producer and blogger Tahira Endean captures the many ways that mastering this profession is akin to mastering a martial art in this inspiring blog post.
There are many lessons in martial arts that can apply to life and also to event planning, and having just watched it again with my own two “karate kids”,  these are the ones that struck me.

Read more

The Conference Publishers

0

Amazing Boardroom Decor Creations

  • June 20, 2012

The boardroom: it usually consists of a conference table and a few chairs. But have you ever thought of a boardroom as a canvas? Boardrooms are places where wondrous things can be accomplished.  They exist to facilitate collaboration, information sharing and team bonding. So when it’s possible, why not infuse your boardroom with the excitement, energy and culture you want for your company?

Read more

The Conference Publishers

0

A New Way to Re-Engage Association Members

  • June 15, 2012

Disengaged members: an age old issue for associations and one that seems to be exacerbated in today’s short attention span civilization.

It was an issue that Green Meetings Industry Council members Judy Kucharuk and Elizabeth Henderson pondered together one day while waiting at an airport and one for which they found a remedy: the Bl!nk presentation. 

Read more

The Conference Publishers

0

Bring LinkedIn Questions to Next #Eventtable

  • June 14, 2012

If you aren’t familiar with Digital Marketing Consultant and Blogger Jeff Korhan, you’re in for a treat at the next #eventtable Twitter chat June 18 at 3 pm.  Jeff will be our guest on the topic of LinkedIn for Event Professionals and will give us the lowdown on tools, using groups, video, keyword optimization and more.

Read more

#ContentChat

0

#Eventtable Discussion on When to Speak Out

  • June 12, 2012

More and more event professionals are choosing to take a stand when dealing with controversial issues that affect their work. How do you decide when to speak out? Can it be good for business? How do you mitigate blowback? Our 6/11 #eventtable chat addressed these concerns.

The Conference Publishers

0

Next #eventtable Chat: Knowing When to Speak Out

  • June 7, 2012

Interest conflicts,  climate change, human trafficking, discrimination – these are some of the issues that may touch the everyday work of an event professional.

So often in the past, we have turned a blind eye excusing questionable practices with the phrase, “It’s just business.”  But in this age of transparency, is that the best approach?

Read more

Find us on Google+

  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?