Ever wonder what young genius startup entrpreneurs look for in a meeting space? Well wonder no more. Kenji Crosland explains why Seattle’s “The Easy” has become a haven for startuppers looking for the perfect place to network, collaborate and work.
Social Media & Content Marketing
On this week’s #Eventtable Twitter chat, Mariela McIlwraith wanted to discuss how connecting with industry outsiders can increase the impact of our events.
So we started by sharing about communities outside of our field that we enjoy engaging in. We discussed the reasons outside groups can benefit us and shared tips for interacting with them.
Social Media & Content Marketing
When Adrian Segar owned a solar energy manufacturing company, he learned a lesson about making quality content available to his clients. It’s a lesson that has served him well in subsequent marketing situations, including events.
Though The Hunger Games might not be your idea of a great event, as he read this science fiction story, Mike McAllen began to see powerful lessons for event planners. He shares his takeaways here.
Last year Judy Kucharuk of Footprint Management Systems, collaborated online with a group to create an interactive mobile “sustainability” game called Get Your Green On that was embedded into the Event Camp Vancouver mobile event application. It was a great success. Here she shares what she learned from the experience.
Social Media & Content Marketing
You know all the wonderful things a well-executed social media strategy can do for an event.
Among many benefits, social media can improve the quality of networking and information access for your attendees; it can alert you to problems; it can extend your reach beyond the actual event site; and it can help to create a buzz about your event that can lead to more attendees in the future.
Social Media & Content Marketing
Dennis Shiao’s love affair with the social media tool TweetDeck, has come to an end. Why? Well mainly because leaner alternatives now exist. Find out what they are in this useful post.
Storytelling is the heart of improv, an artform that’s near and dear to me. It’s also at the heart of how humans have communicated and processed information for centuries, something many events professionals believe has a great influence on their work.
This week our #eventtable chat was on “Trends in Hybrid Events.” Our guest was Ruud Janssen of The New Objective Collective.
Ruud was one of the authors of MPI’s latest research on hybrid events, along with Samuel J. Smith, Rosa Garriga-Mora, Richard John and myself, Jenise Fryatt.
Social Media & Content Marketing
Have you tried the social image sharing site known as Pinterest? Kari Rippetoe shares a few tips here for using it to effectively market your event or business.
Hi, I’m Kari, and I’m a Pinterest addict.
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your GoalJournalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing
Groundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of Clarity
The Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete