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Social Media & Content Marketing

Gaining Exec Support For Event Social Media

You know all the wonderful things a well-executed social media strategy can do for an event.

Among many benefits, social media can improve the quality of networking and information access for your attendees; it can alert you to problems; it can extend your reach beyond the actual event site; and it can help to create a buzz about your event that can lead to more attendees in the future.

But how do you get those who hold the purse strings to agree?   Jill Drury of Drury Design Dynamics joined us at this week’s #eventtable Twitter chat to share her tips for gaining executive buy-in for social media programs at events.

(Photo by btouniverisity)

http://storify.com/jenisefryatt/tips-for-enlisting-executive-support-for-social-me

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?