Social Media & Content Marketing
Dennis Shiao is always trying new things and writing about what he learns on his blog. As a specialist in the field of virtual events, his interests lean toward using technology to bridge the distance between people. Here he shares what he learned by hosting a book club meeting on Google+ Hangouts.
What does it take to create an effective team building retreat? This week’s #eventtable guest Anne Thornley Brown of Executive Oasis International shared her tips.
(Photo by michaelcardus)
Last year Tahira Endean organized one of the most widely talked about Event Camps, Event Camp Vancouver. It was a hybrid event that included remote participation, remote speakers, gamification and more. Here she shares some of what she learned from that experience and from many years of producing hybrid events.
Deborah Pannell has taken her years of experience working in a holistic health practioner’s office, and boiled them down into tips to help you navigate the chaotic world of event planning. She shares them here.
Not long ago, Judy Kucharuk had a chat with event industry heavyweight Richard Aaron of BizBash Media. She shares her experience here.
Recently I attended the 2012 GMIC Sustainable Meetings Conference in Montreal, Canada. As a GMIC Member, I look forward to the annual conference as a way to “reconnect, realign and reinvigorate”. The energy at the annual conference is palpable, as like minded individuals gather to share information and their vision for the future of the sustainable meetings industry.
Social Media & Content Marketing
Social media’s “Content is King” catchphrase drives home the importance of high quality information as the fulcrum in most new media marketing strategies. As a result, event organizers are seeing conference generated content in a whole new light.
Not long ago, Michelle Bruno witnessed a fascinating exchange on LinkedIn relating to the future of virtual events and who should be allowed to contribute to the discussion. She shares her experience here.
Kristi Casey Sanders @PYMLive was our guest on the September 10 #Eventtable chat, Event Industry Pet Peeves. Our intrepid guest moderator was Karen Irving, Managing Editor at The Conference Publishers.
Social Media & Content Marketing
Though a fairly recent term, “content marketing” describes a strategy that is taking over traditional marketing. Jeff Korhan gives a brief overview here.
Content marketing is an interesting practice. It is something some of us have done well for most of our careers without even knowing that it had a name. Seriously, I have an MBA and I don’t recall learning about it then, or throughout my 30 years as a marketer.
Raising awareness of sustainability issues at your event is important. But stopping there may not be the best approach. You may want to check out Shawna McKinley’s article about how a short-sighted strategy can do more harm than good.
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your GoalJournalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing
Groundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of ClarityThe Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete