Dennis Shiao is always trying new things and writing about what he learns on his blog. As a specialist in the field of virtual events, his interests lean toward using technology to bridge the distance between people. Here he shares what he learned by hosting a book club meeting on Google+ Hangouts.
Monthly Archive: September 2012
Last year Tahira Endean organized one of the most widely talked about Event Camps, Event Camp Vancouver. It was a hybrid event that included remote participation, remote speakers, gamification and more. Here she shares some of what she learned from that experience and from many years of producing hybrid events.
Deborah Pannell has taken her years of experience working in a holistic health practioner’s office, and boiled them down into tips to help you navigate the chaotic world of event planning. She shares them here.
Not long ago, Judy Kucharuk had a chat with event industry heavyweight Richard Aaron of BizBash Media. She shares her experience here.
Recently I attended the 2012 GMIC Sustainable Meetings Conference in Montreal, Canada. As a GMIC Member, I look forward to the annual conference as a way to “reconnect, realign and reinvigorate”. The energy at the annual conference is palpable, as like minded individuals gather to share information and their vision for the future of the sustainable meetings industry.
Social media’s “Content is King” catchphrase drives home the importance of high quality information as the fulcrum in most new media marketing strategies. As a result, event organizers are seeing conference generated content in a whole new light.
Not long ago, Michelle Bruno witnessed a fascinating exchange on LinkedIn relating to the future of virtual events and who should be allowed to contribute to the discussion. She shares her experience here.
Though a fairly recent term, “content marketing” describes a strategy that is taking over traditional marketing. Jeff Korhan gives a brief overview here.
Content marketing is an interesting practice. It is something some of us have done well for most of our careers without even knowing that it had a name. Seriously, I have an MBA and I don’t recall learning about it then, or throughout my 30 years as a marketer.
Raising awareness of sustainability issues at your event is important. But stopping there may not be the best approach. You may want to check out Shawna McKinley’s article about how a short-sighted strategy can do more harm than good.