Social media’s “Content is King” catchphrase drives home the importance of high quality information as the fulcrum in most new media marketing strategies. As a result,  event organizers are seeing conference generated content in a whole new light.

This week’s #eventtable Twitter chat guest brought his considerable experience in this area to the discussion. The Conference Publisher’s President Mitchell Beer shared knowledge gleaned from three decades owning and operating an event content management business with our usual group of creative and innovative event industry thinkers.

(Photo by ariaski)