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Social Media & Content Marketing

Are You Making the Most of Your Event Content?

Social media’s “Content is King” catchphrase drives home the importance of high quality information as the fulcrum in most new media marketing strategies. As a result,  event organizers are seeing conference generated content in a whole new light.

This week’s #eventtable Twitter chat guest brought his considerable experience in this area to the discussion. The Conference Publisher’s President Mitchell Beer shared knowledge gleaned from three decades owning and operating an event content management business with our usual group of creative and innovative event industry thinkers.

(Photo by ariaski)

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?