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Social Media & Content Marketing

Content Marketing for Your Personal Brand

Girl headshotHow do you use content marketing to build your personal brand?

That was the question we asked guest Dennis Shiao, Marketing Director for INXPO, this week.  Below is a summary of that Jan. 25th chat.

#ContentChat is the Twitter chat for business professionals interested in learning about content marketing.  It takes place each Monday at 3 pm est.

Note: Due to a schedule conflict, there will be no #ContentChat next Monday Feb. 4. Join us Feb 11  to discus “Time Management Tips for Content Marketers” with content marketing blogger David Masters.

(Photo by Cosmo Politician)

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?