What value does content marketing bring to a business’s overall marketing strategy? What mindset is required for marketing using content? What are the most common mistakes would-be content marketers make?
These were some of the questions we explored on this week’s #ContentChat with our guest Kathi Kruse of Kruse Control Inc.
Check out a summary of the chat below.
(Photo via pop culture geek)
http://storify.com/jenisefryatt/the-do-s-and-don-ts-of-content-marketing
[…] Do’s and Don’ts of Content Marketing (SmarterShift.com) […]