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Social Media & Content Marketing

Do’s and Don’ts of Content Marketing

Content is King

photo by pop culture geek

What value does content marketing bring to a business’s overall marketing strategy? What mindset is required for marketing using content?  What are the most common mistakes would-be content marketers make?

These were some of the questions we explored on this week’s #ContentChat with our guest Kathi Kruse of Kruse Control Inc.

Check out a summary of the chat below.

(Photo via pop culture geek)

 

 

 

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1 Comment

  1. A tale of danger and warning: When self-promotion crosses the line | After the kids leave says:
    September 3, 2013 at 6:16 am

    […] Do’s and Don’ts of Content Marketing (SmarterShift.com) […]

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?