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Social Media & Content Marketing

Email Marketing: Tips for Using this Powerful Tool in 2013

email on blackberryThis week renowned social media marketing maven Shelly Kramer joined us on the #ContentChat to share her considerable experience with email marketing as CEO of V3 Integrated Marketing.

Despite the bad rap it often gets, Shelly says email is one of the most valuable marketing tactics she uses on behalf of her clients.

The chat drew a bevy of new faces this week, all eager to join the the discussion and share tips for effective email marketing as well as thoughts on what to avoid.

You can view our summary of the chat below.

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?