Choosing the kinds of content to focus on in your marketing was the topic for the January 21 #ContentChat. Our guest was Scott Lum, Senior Digital Marketing Director for Microsoft. #ContentChat takes place each Monday at 3 pm est.
For the second year, our friends and colleagues at Greenfield Services are conducting an extensive survey to track the big issues facing Canadian associations. And for the second year, we’re[…]
Landing sponsors for your event is a tough job that is getting tougher. Drastic changes forced on marketers by the advent of the internet, social media and mobile communication have[…]
With the slow demise of ad supported media it was inevitable that journalists would begin finding their way to content marketing. After all, few other professions focus more intently on[…]
When I first started learning to use social media to market my audio visual company, one of the first things I noticed was that the people who had the most[…]
If the originators of public relations and traditional marketing had realized what effects their efforts might have on society in the future, would they have done things differently? I ask[…]
Last summer I put this list together to help some of my friends who needed to market their services. It boils the process of getting started with social media marketing[…]
As businesses switch to a more content oriented approach to marketing, engaging with customers in online social spaces, they must address different types of challenges. Small businesses, for instances, deal[…]