Choosing the kinds of content to focus on in your marketing was the topic for the January 21 #ContentChat. Our guest was Scott Lum, Senior Digital Marketing Director for Microsoft. #ContentChat takes place each Monday at 3 pm est.
As businesses switch to a more content oriented approach to marketing, engaging with customers in online social spaces, they must address different types of challenges. Small businesses, for instances, deal[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?