For the second year, our friends and colleagues at Greenfield Services are conducting an extensive survey to track the big issues facing Canadian associations.
Monthly Archive: April 2013
Landing sponsors for your event is a tough job that is getting tougher.
Drastic changes forced on marketers by the advent of the internet, social media and mobile communication have organizations re-evaluating the value of such partnerships.
With the slow demise of ad supported media it was inevitable that journalists would begin finding their way to content marketing. After all, few other professions focus more intently on the skills required for creating quality content.
When I first started learning to use social media to market my audio visual company, one of the first things I noticed was that the people who had the most followers, friends and interaction were those who established a consistent presence in their online communities. So I strove to learn all I could from watching these folks and then experimenting myself. Here is what I learned.
I ask this because content marketers today may be in a similar position to Edward Bernays at the beginning of the 20th century.
As businesses switch to a more content oriented approach to marketing, engaging with customers in online social spaces, they must address different types of challenges. Small businesses, for instances, deal with fewer resources and must often find ways to attract a more local audience.