Social Media & Content Marketing
Choosing the kinds of content to focus on in your marketing was the topic for the January 21 #ContentChat. Our guest was Scott Lum, Senior Digital Marketing Director for Microsoft. #ContentChat takes place each Monday at 3 pm est.
Social Media & Content Marketing
Photo: U.S. Air Force via Wikimedia Commons
For the second year, our friends and colleagues at Greenfield Services are conducting an extensive survey to track the big issues facing Canadian associations.
Social Media & Content Marketing
Photo by andyp_uk
Landing sponsors for your event is a tough job that is getting tougher.
Drastic changes forced on marketers by the advent of the internet, social media and mobile communication have organizations re-evaluating the value of such partnerships.
Social Media & Content Marketing
With the slow demise of ad supported media it was inevitable that journalists would begin finding their way to content marketing. After all, few other professions focus more intently on the skills required for creating quality content.
Social Media & Content Marketing
Storified summary of a Twitter chat with Elaine Lindsay about how to use Google+ Hangouts to generate content for content marketing.
Social Media & Content Marketing
Photo by james_kassam
When I first started learning to use social media to market my audio visual company, one of the first things I noticed was that the people who had the most followers, friends and interaction were those who established a consistent presence in their online communities. So I strove to learn all I could from watching these folks and then experimenting myself. Here is what I learned.
Social Media & Content Marketing
If the originators of public relations and traditional marketing had realized what effects their efforts might have on society in the future, would they have done things differently?
I ask this because content marketers today may be in a similar position to Edward Bernays at the beginning of the 20th century.
Social Media & Content Marketing
Photo by caitlinator
Last summer I put this list together to help some of my friends who needed to market their services. It boils the process of getting started with social media marketing down to 30 steps.
Social Media & Content Marketing
Photo by Accretion Disc
As businesses switch to a more content oriented approach to marketing, engaging with customers in online social spaces, they must address different types of challenges. Small businesses, for instances, deal with fewer resources and must often find ways to attract a more local audience.
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content MarketingGroundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of ClarityThe Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete