As businesses switch to a more content oriented approach to marketing, engaging with customers in online social spaces, they must address different types of challenges. Small businesses, for instances, deal with fewer resources and must often find ways to attract a more local audience.
How are small businesses getting content marketing right? What are they doing wrong?
These are some of the questions we tackled on this week’s #ContentChat with our guest Jeff Korhan, author of the recently published, Built-In Social: Essential Social Marketing Practices for Every Small Business.
Check out our summary of the chat, below.
(Photo by Accretion Disc)