Our inaugural #ContentChat in January featured guest Scott Lum, senior digital marketing director for Microsoft, sharing tips for beginning content marketers on choosing topics to focus on.
A summary of that chat appears below.
(Photo by Horia Varlan)
Choosing the kinds of content to focus on in your marketing was the topic for the January 21 #ContentChat. Our guest was Scott Lum, Senior Digital Marketing Director for Microsoft. #ContentChat takes place each Monday at 3 pm est.