Social Media & Content Marketing
Groundtruthing. It’s also about checking your facts on the ground. Photo: Charles O’Rear, U.S. National Archives, via flickr
Content marketing works because it delivers an honest message in a genuine voice. But to make the technique work over the long term, marketers have to be ready to verify the first half of that formula as well as we practice the second.
Social Media & Content Marketing
Image by artefy, via iStockPhoto
An email promo we received late last week from a vendor named “Ryan B” was a great example of the inflexion point between traditional mass marketing and genuine community building on social platforms.
Social Media & Content Marketing
A summary of a Twitter chat on “The Future of Marketing” with B2B Marketing Insider’s Michael Brenner.
This week The Energy Collective published Smarter Shift President Mitchell Beer’s blog about how the perilous future of carbon investment may affect the climate action movement.
Social Media & Content Marketing
via knowyourmeme.com
When my wife was in social work school many years ago, she and her classmates learned the art of the positive reframe: helping a therapy client retell their own story to focus on any strengths or advantages that could help them recover.
Social Media & Content Marketing
A beginning. A middle. An end. Every news story has them. Image © David Meerman Scott. Licensed under Creative Commons Attribution – NoDerivs 3.0 Unported License.
Here’s a great antidote for anyone who’s scrambling to find a topic for their next blog: Read your favourite news feed, find a hot topic that you genuinely find interesting, come up with an original twist that gives the story new life, and newsjack it.
I first stumbled across David Meerman Scott’s concept of newsjacking about 18 months ago, and while I haven’t practiced it nearly as often as I’d like to, I love the idea. That’s partly because it takes me back (way-y-y-y back) to my days as a freelance feature writer in Canada’s Parliamentary Press Gallery: if I could come up with two or three unique angles on a story that matched different clients’ content interests or geographic scope, I knew we’d have a good chance of paying the next month’s mortgage.
Social Media & Content Marketing
Summary of a Twitter chat on what advocacy campaigns can teach content marketers.
Social Media & Content Marketing
Why does content marketing need journalists? Because the focus is on telling stories.
Social Media & Content Marketing
Summary of a #ContentChat Twitter discussion on tips and inspiration for generating consistent, quality content for online marketing.
What Do You Want to Know About Marketing Events Online?March 24, 2016Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing
Groundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of ClarityThe Death of Verbatim Conference Video on:How Online Content Management Made Conference Video Obsolete