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Social Media & Content Marketing

How Will Marketing Change in the Future?

bust with 3D glassesBig data will be used more effectively to personalize the experience of buyers who increasingly demand more human, two-way interaction with brands.

That was one of the insights shared this week on #ContentChat by our guest Michael Brenner, owner of the popular marketing blog, B2B Marketing Insider, and vice president of global marketing and content strategy for SAP.

A hefty crowd of marketing thinkers joined the chat, sharing their thoughts on such questions as:

  • What developments are having the most impact on marketing?
  • What mistakes are marketers making today?
  • How can marketers best prepare for the future?

Check out the summary of our chat on the future of marketing, below.

(Photo by Mark Chapman)

 

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?