Grassroot organizations with years of communicating for the common good under their belts know how to persuade people
to take action. In that sense, these organizations have something to teach today’s content marketers who are striving to win hearts and minds by educating and building community.
Smarter Shift President Mitchell Beer has been helping grassroot organizations to do this for years, both on and offline. He shared some of his tips with the #ContentChat gang this week. Below is the summary of that chat.