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Social Media & Content Marketing

What Grassroot Campaigns Can Teach Content Marketers

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350.org

Grassroot organizations with years of communicating for the common good under their belts know how to persuade people

to take action. In that sense, these organizations have something to teach today’s content marketers who are striving to win hearts and minds by educating and building community.

Smarter Shift President Mitchell Beer has been helping grassroot organizations to do this for years, both on and offline. He shared some of his tips with the #ContentChat gang this week.  Below is the summary of that chat.

http://storify.com/jenisefryatt/content-marketing-for-the-common-good

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?