It was only a matter of time before social media savvy event planners would begin to employ the photo sharing site Instagram to foster engagement at events.
Taking and sharing pictures using the popular app has become a new way to build social media connections. For events, there is the bonus of visuals added to an event hashtag that build excitement and buzz.
This week’s #ContentChat guest Gemma Phelan of Digital Binx has been using Instagram to build attendee generated content for some time. She shared her tips with chat participants, many of whom had some great Instagram ideas of their own.