Content Marketing: Why Create Topical Homepages?
Summary of a Twitter Chat on using topical homepages for content marketing.
Monthly Archive: July 2013
Crisis, Opportunity, or Both: Balancing the Climate Change Message
- Tevye the Dairyman opens a capital-D Dialogue: On climate communications, we’d all better weigh in. Photo by Elpaps via Wikimedia Commons
One of the biggest, most important debates in climate change circles centres on the messaging that will motivate people to take action.
Social Media & Content Marketing
How Your Social Media Philosophy Shapes Your LinkedIn Network
LinkedIn: Sometimes the weakest connections produce the most interesting spontaneous conversations. Photo by Joseph A. Carr, 1975, via Wikimedia Commons.
Just as social media platforms have helped set the practices, etiquettes, and philosophies behind online community management, there are times when the platforms are reshaped by the online movement they’ve helped create.
Social Media & Content Marketing
Using LinkedIn for Content Marketing
A summary of a Twitter chat about using LinkedIn for content marketing with guest, Content Marketing Institute blogger Mark Sherbin.
Social Media & Content Marketing
Can Content Marketing Be the Victim of Its Own Success?
The slippery slope: It’s a lot more fun in an obstacle race. Photo by John Haslam, Dornoch, Scotland, via Wikimedia Commons.
There’s an inconvenient reality about online campaigning that is only beginning to dawn on content marketers and the organizations we serve:
The Death of Verbatim Conference Video
Verbatim video is no longer the next best thing at conferences. We’ve also stopped listening to music on gramophones. Photo: Ludmiła Pilecka via Wikimedia Commons
BALTIMORE, June 23: Verbatim video died of advanced obsolescence today, gasping its final breath as a credible method of repackaging conference content.
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Recent News
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Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing
Groundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of Clarity