Like an impressive home entryway, a beautifully designed website homepage can attract visitors to explore further. But guests are often not quite as enchanted when they return.
They’ve seen it.
So what if you could create new excitement on your homepage while drawing attention to the latest events going on within your organization or company?
This week Christophe Trappe, Vice President of Communications and Innovation at United Way of East Central Iowa joined us to share how his organization is using topical homepages.
(A big thanks to Lindsey Rosenthal of Events for Good for filling in as moderator this week.)
http://storify.com/jenisefryatt/content-marketing-creating-topical-home-pages