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Content Marketing: Why Create Topical Homepages?

United Way Topical Home Page

United Way topical home page

Like an impressive home entryway, a beautifully designed website homepage can attract visitors to explore further.  But guests are often not quite as enchanted when they return.

They’ve seen it.

So what if you could create new excitement on your homepage while drawing attention to the latest events going on within your organization or company?

This week Christophe Trappe, Vice President of Communications and Innovation at United Way of East Central Iowa joined us to share how his organization is using topical homepages.

(A big thanks to Lindsey Rosenthal of Events for Good for filling in as moderator this week.)

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?