How Twitter Lists Can Help Content Marketers
Summary of a Twitter chat about how Twitter lists can help content marketers.
Monthly Archive: August 2013
Social Media & Content Marketing
SEO Love Potion #9: An Easy List to Check Before Hitting the ‘Publish’ Button
If you are serious about finding search engine love, make sure to check this list of formatting tasks before hitting that “publish” button.
Tips for Using Augmented Reality in Content Marketing
Summary of a Twitter chat in which Christoph Trappe of the United Way of Central Iowa discusses using augmented reality for content marketing.
How Climate Change Stress Makes Climate Change Worse
There’s a tough irony in a study earlier this month that predicted higher levels of violence and conflict in a warming world. The research, led by economists Solomon Hsiang and[…]
Social Media & Content Marketing
Content Marketing: The Way to Reach Attendees in 2013
Content marketing has become the way to reach attendees in 2013. Broadcast approaches continue to lose their effectiveness while marketers everywhere scramble to adjust to a new world, in which[…]
Is Your Content Marketing Actually Selling?
Summary of this week’s #ContentChat, in which Social Media Blogger, Speaker & Small Business Consultant Jeff Korhan, author of the book Built-in Social, shared his insights on this idea and how content marketers can become more effective at driving sales.
Social Media & Content Marketing
Digital to Doorstep: How Online Networks Build Face-to-Face Community
For all the great benefits of building a strong presence on social media, what if the best is yet to come? It makes perfect sense that the online world would[…]
Using Google+ Communities for Content Marketing
A summary of a Twitter chat, with guest Malhar Barai, on using Google+ Communities for content marketing.
The Four Flavours of Climate Change Denial
CHICAGO—Anyone involved in climate communications knows that climate change denial is as big a threat as the greenhouse gas emissions that we need so badly to cut back. But after[…]
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Recent News
What Do You Want to Know About Marketing Events Online?March 24, 2016- Smarter Shift Hands #ContentChat Over to Lucy Rendler-KaplanJanuary 19, 2016
- Brian Honigman on Choosing Topics For Your Content MarketingJanuary 12, 2016
- Building Community via PodcastingJanuary 7, 2016
Monetizing Content: Is The Energy Mix the Next Big Thing in News? on:Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
Journalist or Marketer? History Sets Your Content Marketing Style - Smarter Shift on:Why Smart Companies are Snapping Up Journalists for Content Marketing
Groundtruthing Keeps Content Marketing Honest - Smarter Shift on:A Moment of Clarity