Unlike traditional marketing, content marketing is about building relationships directly with customers in a more personal way. Sharing useful quality content allows brands to establish expertise while at the same time providing useful information to potential buyers at no cost to them.
Websites where such content appears are often the first places where customers begin to interact with a brand and its representatives. More and more websites are using inbound marketing techniques to drive customers more deeply into the sales funnel.
Thus content marketing is an important part of the sales process for many businesses in 2013. In fact some would argue that in today’s world, content marketing is the new selling.
On this week’s #ContentChat, social media blogger, speaker and small business consultant Jeff Korhan, author of the book Built-in Social, joined the chat to share his insights on this idea and how content marketers can become more effective at driving sales.
(Photo by SalFalko)