Photo courtesy of United Way of East Central Iowa
Augmented reality brings print media into the digital world in ways that enchant and encourage an audience to engage more deeply with content.
For content marketers on this weeks #contentchat, it evoked fascinating possibilities and plenty of questions. Luckily, our guest Christoph Trappe of the United Way of Central Iowa was on hand to discuss how the organization has used the technology for its own content marketing.
What does augmented reality allow you to do that traditional print & digital marketing don’t?
We just posted a short video showing how to use this: http://unitedwayofeastcentraliowa.org/marketing-blog-multimedia-content-in-a-print-piece/
[…] For content marketers on this weeks #contentchat, it evoked fascinating possibilities and plenty of questions. Luckily, our guest Christoph Trappe of United Way of Central Iowa was on hand to discuss how the organization has used the technology for its own content marketing. The rest of the chat can be found here. […]