Rackspace Social Media Marketer Andrea Genevieve Michnik joined us this week on #ContentChat to share how the hosting company brought traditional, social and experiential marketing together at SXSW 2013 for a campaign effort that:
- paid for itself within four months (from new, festival-sourced customer revenue)
- drove about 4,000 people to their event space at SXSW (out of 30,000 attendees)
- boosted their share of voice by 27 percent over the previous year
- achieved 10,000 engagements and over 1.5 million impressions around social content
Check out our summary of the chat below.