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Social Media & Content Marketing

Tips for Building Your Brand Reputation Online

brand reputation diagramA good reputation is everything to a brand today.

Content marketing’s emphasis on information, transparency, and relationships has made it a must.

So what steps can you take to build your brand reputation and ensure that it is properly managed?

Yesterday on #ContentChat, Harry Gardiner of the UK digital marketing agency, Koozai, shared his insights and tips on this important topic. Check out our summary of the chat below.

photo credit: Julian Partridge via photopin cc

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?