How can associations accomplish the objectives of member engagement, member recruitment, and advocacy with content marketing?
On the one hand, associations are natural content generators, producing conference sessions and publications that can easily be repurposed for online marketing. They also have a natural community they can potentially rally and engage online.
On the other hand, slowness to adapt to new technology, combined with political or bureaucratic considerations, can keep associations from making the changes that are needed to stay relevant in a rapidly evolving marketing environment.
We took on these questions with the help of Meagan Rockett, Director of Client Solutions at Greenfield Services Inc., on this week’s #ContentChat.
Please check out the summary, below.
You may also want to look back over our previous chat summary with Meagan – Event Sponsorships: How to Create Win-Win Solutions.
photo credit: eschipul via photopin cc
