At a time when fair use practices, technology, and communication strategies are changing at a dizzying pace, the topic of ethics in content marketing seems to elicit more questions than answers.
However, adequately addressing these important questions, let alone developing a thoughtful protocol for ethical content marketing, is nearly impossible unless you are monitoring discussion on the issue.
So, on this week’s #ContentChat, we decided to give the community a chance to sound off on the topic.
We’ve attempted to keep the different conversation threads easily discernible so you can get an idea of some of the different arguments surrounding content marketing ethics and responses to them.
If you have thoughts on this topic, we’d love to hear them in the comments below.
