If all types of media are considered in the planning stages, integration can be effortless, according to Mullin, Director of Marketing at Onboardly and a #ContentChat regular. However, the digital marketing department is often seen as the new kid on the block, and is challenged to prove its worth to the already established public relations department.
By the same token, digital marketers may not always understand the value of building profile through traditional media.
The #ContentChat gang considered how to get these two forces to integrate their efforts more effectively. Check out our summary of the chat, below.