It’s still a relatively new marketing tactic. But there seems to be an art to this practice of identifying niche influencers, cultivating relationships with them, and enlisting them to help build credibility and engagement for brands online.
Professionals like Lindsay Fultz have mastered that art. And Lindsay, a startup advisor, influencer relations consultant, and development marketer, was our guest on #ContentChat this week, looking at how influencer marketing works and why.
But Lindsay wasn’t the only one on the chat with valuable insights to share. Check out our summary below.