Tips for Using Content to Nurture Online Community Discussion
Summary of a Twitter chat about tips for nurturing online community discussion around content.
Monthly Archive: February 2014
Social Media & Content Marketing
Facebook Fraud: Are Those Likes Legitimate?
A week-old video on fraudulent Likes has amped up a simmering debate on whether Facebook is a reliable platform for online marketing and community-building.
The fun began February 10 when Derek Muller, host of the Veritasium science blog, posted a nine-minute account of his tour through click farms, Facebook ads, and a deliberately horrible test page called Virtual Cat. Some of the pushback is coming from Lindsay Fultz, a friend of our firm and a Facebook marketing powerhouse who’s done a great job helping brands find their following online.
Social Media & Content Marketing
You Thought Upworthy Was the Best Thing On Your Facebook Feed. Then You Couldn’t Find It. Finding Out Why Could Make You a Better Online Campaigner.
Cat photos were the target when Facebook moved to smarten up its content algorithm. Upworthy may have been collateral damage. Photo: Wikipedia
When I first heard that a change in the Facebook algorithm had throttled traffic to Upworthy, the popular video curation site with a declared interest in “things that matter,” my first reaction was to look for the nearest Friends of Upworthy petition.
Connecting Brands With Bloggers: Triberr’s Influencer Marketing Campaigns
Summary of a Twitter Chat interview of Triberr’s Dino Dogan about the platform’s new Influencer Marketing Campaigns
Social Media & Content Marketing
Broadcast or Narrowcast? Why Search Engine Rank May Not Be Your Goal
A 1920s mega-megaphone may not be the ideal tool if your message lends itself more to narrowcasting. Photo: John W. Schulze via Flickr
After years of believing that high search engine rankings were the ultimate mark of social media success, what a relief it’s been to realize that it ain’t necessarily so.
Social Media & Content Marketing
Facebook, Instagram, Guns: Using Social Media to Make Social Media Better
It’s time for Facebook and Instagram to stop illegal gun dealers from using their social platforms to avoid criminal background checks. Photo: Wikipedia
Okay, folks. Here’s an easy opportunity to take a stand, possibly make a difference, and make your world that much safer for anyone you care about.
On Social Media, You Get What You Give
Summary of a Twitter chat on how to achieve success with social media marketing through giving
The Disagreeable Scientist: How to Get Tough on Climate Denial
Scientists rallying on Parliament Hill: Disagreeing, but not disagreeable. Photo: Evidence for Democracy
As the effects of climate change get more obvious and the myths from climate deniers get (even) more shrill, many scientists are going through a change that almost has the feel of alchemy.
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