The advent of social media is forcing marketers to change from a mindset of “shaping” consumer behaviour to one of building relationships with individuals.
But for many marketers, that’s a tall order.
Though we all know how to build relationships in our personal lives, building relationships on behalf of a brand presents new challenges.
How can marketers use the tools of the digital age to do this? And how do they avoid offending or damaging their brand with social media blunders?
This week on #ContentChat, author Merlin U. Ward shared his social media marketing wisdom, which centers around giving.
Merlin’s book, You Get What You Give: Social Media Principles and Strategies for Branding, Customer Service, Community, Innovation and Sales, explores five distinct social media marketing strategies that strengthen the customer and brand relationship.
For useful tips on making “giving” a key point in your social media strategy, check out the summary below.
(Photo by asenat29 via Flickr 2/4/2014)
http://storify.com/jenisefryatt/ensuring-content-marketing-success-through-giving-1
