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#ContentChat

Tips for Using Content to Nurture Online Community Discussion

online content discussion

One of the most powerful ways content can be used in digital marketing is as a catalyst for discussion.

Online community managers like Brandie McCallum understand this well and routinely use content to spark conversations which build beneficial connections, knowledge and brand engagement.

As a long time community manager, Brandie works to open the accessibility and personality of brands both offline and online, creating relationships built on trust and openness.

As our guest on this week’s #ContentChat she shared her tips for nurturing online communities by using content to get the conversation going.
photo credit: Will Lion via photopin cc

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?