If you think about it, that’s a pretty tall order. But, as a species, we’ve spent millenia perfecting ways to accomplish it. In fact, stories have been a part of how we process information for so long that our brains have become wired for them.
Content marketers have long understood the value of a good story. But what are the elements common to all of them and how can we use them to elicit a response that generates business?
This week on #ContentChat Jennifer Kane of Kane Consulting dropped in to discuss her ideas on the topic with our community of savvy marketers.
Check out the summary, below.