What makes some content marketing videos more popular than others? And what does it take to create a video that will generate online traffic and result in more business?

Content marketers are scrambling to find the answers to these questions. That’s because a great percentage of them see video as the future of content marketing.

As we learned on this week’s #ContentChat with guest Sarah Quinn of video production service, Wyzowl, there’s a wide range of answers when it comes to the question of what works in video content marketing.  But a few basics hold true for any successful video project.

Check our our summary of the chat, below.