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#ContentChat

Tips for Using Videos in your Content Marketing

video how toWhat makes some content marketing videos more popular than others? And what does it take to create a video that will generate online traffic and result in more business?

Content marketers are scrambling to find the answers to these questions. That’s because a great percentage of them see video as the future of content marketing.

As we learned on this week’s #ContentChat with guest Sarah Quinn of video production service, Wyzowl, there’s a wide range of answers when it comes to the question of what works in video content marketing.  But a few basics hold true for any successful video project.

Check our our summary of the chat, below.

 

 

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?