Summary of a Twitter chat about integrating search and social for successful content marketing.
Monthly Archive: April 2014
If you’re a social media type, you must have noticed that in recent months Facebook, once a lynchpin of many a content marketing campaign, has begun to lose its luster.
Businesses that had invested countless hours building up a loyal following of “Likes” on their Facebook Pages began to notice last fall that something was amiss: despite their healthy numbers, relatively few of those who’d liked their page were actually seeing it in their newsfeed. Whereas once they might have been able to count on upwards of 75% of their likes receiving their page notifications, that percentage seemed to dwindle steadily. These days, it’s not uncommon to find that only about 5% of those who’ve liked a page will actually see anything posted on it.
A term most often used in economics and marketing, Wikipedia defines it as ” a person or group of people, such as a household, who are the final users of products or services…The consumer is the one who pays to consume the goods and services produced. As such, consumers play a vital role in the economic system of a nation.”