Monthly Archive: April 2014

Social Media & Content Marketing

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Shh! Work-around Can Help Recover Facebook Page Views

  • April 11, 2014

alt="IMAGE-facebook-page-views-gone-make-them-come-back"If you’re a social media type, you must have noticed that in recent months Facebook, once a lynchpin of many a content marketing campaign, has begun to lose its luster.

Businesses that had invested countless hours building up a loyal following of “Likes” on their Facebook Pages began to notice last fall that something was amiss: despite their healthy numbers, relatively few of those who’d liked their page were actually seeing it in their newsfeed. Whereas once they might have been able to count on upwards of 75% of their likes receiving their page notifications, that percentage seemed to dwindle steadily. These days, it’s not uncommon to find that only about 5% of those who’ve liked a page will actually see anything posted on it.

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Social Media & Content Marketing

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The Term “Consumer” in Marketing is Insulting, Inaccurate & Doesn’t Fit. Let’s Change It.

  • April 2, 2014

giving earthI’ve had a problem with the word “consumer” in its most common application, for as long as I can remember.

A term most often used in economics and marketing,  Wikipedia defines it as ” a person or group of people, such as a household, who are the final users of products or services…The consumer is the one who pays to consume the goods and services produced. As such, consumers play a vital role in the economic system of a nation.”

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?