Not long ago, search engines used authority and relevance as the main factors for prioritizing  results in their searches.  But over the last few years, they’ve begun to incorporate social context as well.

 
This means that your activity on social media platforms has a direct influence on the results you get when you search for a term online.  It also means that, as content marketers, your search engine optimization and your social media strategy must work together.
 
This week on #ContentChat, Elaine Lindsay of Trool Social shared her insights and tips about how best to navigate the waters of search and social to improve the effectiveness of your content marketing.  Our gang of regulars had a lot of great tips of their own to share.  Check out the summary below.
 
photo credit: Marc_Smith via photopin cc

http://storify.com/jenisefryatt/integrating-search-and-social-for-successful-conte