A well planned editorial calendar can ensure you are making the most of online platforms, media, topics of interest and thought leader input; serve to keep you and your content marketing team organized and inspired; and allow you to create a publication schedule more likely to result in wider exposure.
But just how do you create an editorial calendar that covers all these bases?
Smarter Shift President Mitchell Beer joined #ContentChat this week to share his tips and insights on creating a killer editorial calendar for your content marketing.
As a former journalist and pioneer in the field of content management, Mitchell had quite a lot to say. But so did our enthusiastic community of content marketing professionals. Have a look at the summary below.