When content marketing is your job, it’s easy to get caught up in the boring have-tos that most jobs entail.

Tasks like dealing with difficult clients, keeping track of analytics, attending meetings and keeping up with email correspondence allow  content marketers to make a living from their creative talents. But, paradoxically, such routine obligations can also dim the creative flame.

Thus, more and more content creators are finding ways to nurture a sense of playfulness as a way to keep that flame burning brightly.  Content marketing blogger David Masters is one of them.  Not long ago he wrote an article about the topic for Social Caffeine. 

This week he joined the gang on #ContentChat for a lively discussion about just what ignites the creative flame and how to keep it from going out.

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