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#ContentChat

Content Marketing Trends: 2014 and Beyond

Michael Brenner on content marketing trendsA successful content marketing strategy can be a rapidly moving target.

Changing search algorithms, advancements in technology, rising and crashing social media related startups; all of these make for an online marketing landscape that’s about as stable as the plate tectonics of the Pacific Rim.

To keep up, following content marketing leaders with a knack for spotting trends is a must.

So this week on #ContentChat, we invited one of our favorites, Vice President of Global Marketing and Content Strategy for SAP, Michael Brenner, to  discuss “Content Marketing Trends to Watch.”

The discussion looks at general trends as well as what’s in store for content marketing on Facebook, Twitter and Google+.

Check out our summary below.

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    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?