But the various ways that attendee content can be encouraged, generated, displayed and repurposed are rapidly proliferating. Thus, we like to check in with regular UGC evangelists to hear what has changed, what no longer works and what new tools they are using.
One of our favorites is Gemma Phelan of DigitalBinx, located in the UK.
Gemma joined the chat this week to share her tips for encouraging and harnessing user generated content. But several other UGC enthusiasts joined the chat and had their own useful insights to share as well. Check out our summary below.