The notices are compelling when they’re sent by organizations you actually want to hear from. Not so much when the senders have been more interested in building their lists than in understanding whether the people who make up their target audiences actually want to be in touch with them. Either way, this is a moment of truth for email marketing, and one that any honest, diligent marketer should welcome.
Monthly Archive: June 2014
That means a content marketing campaign is most effective when it catches fire with friends of your friends’ online friends—people you couldn’t have reached on your own, who might not even be a part of your own extended network.