Monthly Archive: June 2014

Social Media & Content Marketing

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Anti-Spam: A Moment of Truth for Email Marketers

  • June 26, 2014

alt="IMAGE-anti-spam-legislation-smarter-shift"If you somehow missed the July 1 launch date for Canada’s new anti-spam legislation, look no farther than your email inbox for reminders of the looming deadline.

The notices are compelling when they’re sent by organizations you actually want to hear from. Not so much when the senders have been more interested in building their lists than in understanding whether the people who make up their target audiences actually want to be in touch with them. Either way, this is a moment of truth for email marketing, and one that any honest, diligent marketer should welcome.

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Social Media & Content Marketing

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5 Rules for Mobilizing Your Brand Advocates with Share Pages

  • June 19, 2014

alt="IMAGE-amplify-message-brand-advocates-smarter-shift"One of the main goals of any online campaign is to mobilize your brand advocates on Twitter or LinkedIn, Google+ or Facebook to amplify your message with their key contacts.

That means a content marketing campaign is most effective when it catches fire with friends of your friends’ online friends—people you couldn’t have reached on your own, who might not even be a part of your own extended network.

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Social Media & Content Marketing

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Why Your Content Needs High-Impact Visuals

  • June 6, 2014

alt+"IMAGE-high-impact-visuals-smarter-shift"A few years ago I had a colleague who was staunchly opposed to the growing trend of including high-impact visuals in the online content he produced.

His argument ran something like, “I’m a writer. My job is to grab my readers by the throat and convince them of the value of my content, using only my words.” To this guy, images were a distraction at best, and an example of pandering to the lowest common denominator at worst. Just because people like bright and shiny things didn’t mean we should cave—in fact, it was our responsibility as content providers to stand firm against the onslaught of the catchy visual!

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?