The value of telling stories in online marketing is a favorite topic among content marketers. In fact, many would agree that storytelling is at the heart of any content marketing job.
But if increased sales are the objective, what is the exact role that stories play? How do they fit into an effective sales funnel and what techniques work best?
This week on #ContentChat, Jeff Korhan, MBA and author of Built-In Social: Essential Social Marketing Practices for Every Small Business, joined us to discuss “Tips for Using Stories to Sell Online.”
Jeff shared a lot of great tips for using stories to capture attention and win sales. The #ContentChat community had some excellent insights on the topic as well.
Check out our summary of the chat, below.
