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#ContentChat

Tips for Using Stories in Content Marketing

stories are efficient marketingThe value of telling stories in online marketing is a favorite topic among content marketers.  In fact, many would agree that storytelling is at the heart of any content marketing job.

But if increased sales are the objective, what is the exact role that stories play?  How do they fit into an effective sales funnel and what techniques work best?

This week  on #ContentChat, Jeff Korhan, MBA and author of Built-In Social: Essential Social Marketing Practices for Every Small Business, joined us to discuss “Tips for Using Stories to Sell Online.”

Jeff shared a lot of great tips for using stories to capture attention and win sales. The #ContentChat community had some excellent insights on the topic as well.

Check out our summary of the chat, below.

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?