Creating copious amounts of useful content; identifying and engaging with our target audience online; collaborating with team members from around the world; setting goals and measuring the results of our efforts are tasks that only begin to scratch the surface of it.
Content marketers must also have a near ubiquitous online presence with the ability to know whenever anyone on social media is talking about their brand so that they can respond in real time.
So how do they accomplish all of this on a day to day basis? The tools, baby!
If not for the many tools available to help, it could be argued that content marketing, as it exists today, might never have arisen.
Consider also that online marketing changes on an almost hourly basis and the question arises: how does anyone stay up to date?
One way is by taking part in discussions like this week’s #ContentChat on “Favorite Content Marketing Tools.”
Our savvy community of content marketers were eager to share the tried and true tools they use every day. Our summary, below, is chock full of excellent tips for anyone interested in improving their content marketing effectiveness and efficiency.