But recently, Google updated its algorithm in an effort to improve the quality of online search results for local places.
This new update, named Pigeon by Search Engine Land, affected content marketers for local businesses; positively for some, not so positively for others.
As an enthusiastic (bordering on obsessive) practitioner of the art and science of SEO and all things search related, Brent Carnduff of Advisor Web Marketing and BrentCarnduff.com, has been keeping an eye on these changes.
He joined us this week on #ContentChat to share what he has learned about how searches are being affected and how content marketers can make the most of local SEO. You can read what he had to say, in our summary below.