But because it has always been focused on professionals, using it for content marketing requires a an approach that’s different from such platforms as Twitter and Facebook.
This week on #ContentChat social media strategist Neal Schaffer joined us to provide tips about “Using LinkedIn for Content Marketing.”
Neal is a leading social media strategy consultant, international speaker, and author of three books, including Maximize Your Social. He has spoken at more than 200 events across three continents since 2009; he teaches social media marketing as part of the Rutgers University Mini-Social Media MBA program; and he is the founder of Maximize Social Business. In the fall of 2014 Neal will launch his newest venture, the Social Media Center of Excellence, to build and educate a community surrounding best practices in using social media for business.
You can view our summary of the chat featuring Neal, below.