Much of the magic of content marketing happens when target audiences share it on social media platforms – referrals and expanded reach among potential customers are often the result.
But creating great content and posting it on your website on a regular basis is often not enough to gain the social shares needed to realize this magic.
So this week on #contentchat, we invited renowned social media entrepreneur Lilach Bullock of the digital marketing company Comms Axis to discuss, “Tips for Generating More Social Sharing of Your Content.”
A prolific social media and content marketing blogger, Lilach has been listed in Forbes as one of the top 20 women social media power influencers, and she actively employs ethical online marketing on behalf of her clients and for Comms Axis.
She was joined by our regular group of savvy content marketing professionals for this lively chat filled with useful tips. You can view our summary, below.
#ContentChat takes place on Twitter every Monday at noon Pacific/3 PM Eastern/9 PM CET.
I love sharing others content as I really believe that I can’t possibly provide all the info I want to my fans. It’s a great thing to be able to share others work in your niche and help to promote their work as well. It’s a win-win. You provide great content to your readers and help fellow colleagues in your niche out as well.
Irish
Irish – I completely agree! It’s one of the things we like best about content marketing. By curating the content of others we learn things we didn’t know; we help others learn; we help promote the good work of our colleagues and we build our own thought leadership. Like you, we understand the value of it. But others may not. We’re grateful that, in this chat summary, our friend Lilach Bullock shared some tips to encourage such people to share our content, too.
Yes, thanks great talk of strategies, but maybe more to the point, aiming for life long learning. I find Stephen Downes a great encourager of this. downes.ca
Thanks, Bill! Will be sure to check out his page.